Advisory Council member

Lionel Zetter

Lionel Zetter is an *award-winning public affairs, political campaigning, and lobbying expert with over 30 years’ experience as an author, political consultant, and Conservative Party activist.

Zetter was chairman of the Government Affairs Group, president of the Chartered Institute of Public Relations, and chairman of the PRCA Public Affairs Board.

Former associate director of Media Information Group, and company secretary of Political Research and Communications International, Zetter went on to become managing director of Parliamentary Monitoring Services, Political Wizard, Zetter’s Political Services, and non-exec deputy chairman of Dod’s Parliamentary Communications.

Zetter is now director of The Enterprise Forum, Zetter’s Retail, LedZet Properties, and vice president of Public Affairs Asia.

*Awarded ‘Public Affairs News Personality of the Year’ in 2008, Public Affairs News ‘Outstanding Contribution’ in 2012, CIPR ‘Lifetime Achievement Award’ in 2016, and PRCA ‘Outstanding Contribution’ award in 2019. Fellow of the CIPR, and of the PRCA.

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Views from the board

  • Having heard investors that I know well, actively stepping back from investing in the Scottish economy, I fear for the future and am urging business leaders to share their support for Scotland to remain in the Union of the United Kingdom. It will only be by strength of voice and an evidenced based case that we will be able to defend the will of Scottish businesses of all sizes to remain in the Union.
    — Robert D. Kilgour
  • Patriotism is a love for your country and as a proud Scot I have spent my career helping to build economic opportunities and in attracting investment. I am also proud to be British and passionately want the United Kingdom to endure.  To succeed in that aim, we must acknowledge that remaining part of the Union is a key lynchpin in growing Scotland’s wealth.
    — Jack Perry CBE